What’s the #1 reason you’re  not asking  for referrals? It’s the same reason for everyone … you don’t want to appear desperate or pushy and risk alienating your customers. The solution: Instead, use suggestive REFERRAL LANGUAGE with your clients, especially during the three most critical times you’re engaged with them … Critical Time #1: Before […]

by Steven Zyskowski, Founder of Caerusnet In the words of Mark Zuckerberg, Facebook Chairman and CEO, “People influence people.  A trusted referral influences people more than the best broadcast message. A trusted referral is the Holy Grail of advertising.” #1: Commitment to developing a “Referral Mindset”. If you’re trying to build a business or an […]

by Steven Zyskowski This week, none of the referral teams I’m blessed to facilitate in Brighton,  Ann Arbor or Canton will have referral team meetings.  We are on break. Why do we take as many breaks as we do?  Let me explain …   I schedule 33 weeks of meetings every year.  Taking breaks gives […]

This post is for Caerusnet Members.  Not for all of them, but for some of them.  It’s for the Members who haven’t yet been able to regularly work referrals into their routine.  Remember, people have choices for who they can make referrals to.  The Members who get referrals are the ones who typically are great […]

Several years ago, while filling his car up with gasoline at the local Speedway in Howell, MI, Caerusnet founder and facilitator, Steven Zyskowski took notice when a van pulled up right next to his gas pump advertising the services of a photographer. Not one to shy away from turning strangers into friends, Zyskowski approached the […]

by Steven Zyskowski Last Thursday, the Plymouth/Canton 1PM team, which meets at the TCF Bank in Canton, had its first official meeting as new Caerusnet Members.  It was a huge success and they deserve it! This lively group of professionals had met for months as a core group, starting out with just two or three […]

MEMBER HIGHLIGHT: Caerusnet Member Doug Moffat shares the concept of ‘REFERABILITY HABITS” Doug Moffat hates to miss his 8AM Wednesday CaerusNet referral team meeting in Brighton, but this morning he made an exception. Big Brothers & Sisters of America holds an annual Rise and Shine Breakfast in Ypsilanti and this is the second year that […]

Whether you are looking for a fast lunch break or a new place to hold a Trust Builder in Ann Arbor, Pilar’s on Liberty Street is a quiet place to meet up, dine on seasonal tamales and learn about your fellow CaerusNet members. On a recent Tuesday afternoon, I had a chance to sit down […]