In Caerusnet, a leading referral group in Michigan, we believe in the power of relationship-based referrals. But let’s face it—referrals don’t happen by accident. They happen when you’re intentional, prepared, and tuned in to the needs of others.
If you’ve ever said, “I didn’t have any referrals this week,” that’s okay—but it might also mean it’s time to level up your preparation.
Referrals Start with a Plan
Showing up to a Caerusnet meeting without a referral goal is like showing up to a workout without knowing what body part you’re training. You might move around, but you won’t see results.
Here’s what preparation can look like:
- Reviewing your team roster the night before a meeting.
- Asking yourself, “Who on this team have I NOT passed a referral to yet?”
- Thinking, “Who in my network needs this member’s help right now?”
- Looking at your calendar for opportunities to make introductions.
Be a Connector with a System

(Photo by Darren Clark/ via Redfoot Vegas)
Referrals are easier when you build them into your weekly rhythm:
- Follow up with your trusted connections and ask how you can help.
- Talk about your Caerusnet teammates in your own 1-to-1s.
- Make edifying introductions by text or email—it only takes a minute, and it builds massive goodwill.Set a weekly goal: “I will pass at least one meaningful referral this week.” That intention alone can dramatically shift how you show up.
Preparation Builds Credibility
When you pass a warm referral with context—because you’ve prepped the prospect, explained who you’re referring them to, and shared why you trust that person—you’re not just helping someone. You’re showing that you’re a professional worth referring to as well.
Remember: people refer those who refer. Want more referrals? Start giving them. But do it with care, strategy, and heart.
Three Quick Actions to Try This Week:
- Pick 2 teammates and ask: “Who’s an ideal client for you this week?”
- Review your contact list for people who match their description.
- Send 1 warm intro with context and a compliment.
Be a Relationship Farmer
Passing referrals isn’t just part of Caerusnet—it’s the heart of it. As a referral group in Michigan, Caerusnet thrives when members are prepared to farm those relationships and grow their own business in return.
Let’s all commit to showing up referral-ready and becoming the kind of teammate others are excited to support.