Olivia Somsel is determined to lead her Caerusnet517 referral team to greatness! The young and professional full-time real estate agent facilitates a Lansing area Caerusnet team and is helping her Members begin to Master The Art of Referrals. She’s not one to shy away from a challenge, knowing that personal growth and development are keys to success. And while Olivia’s husband Eric is a financial advisor, they would both likely agree that one of the best investments one can ever make … is in their own personal development.
How long have you been in your profession and how did you get into this field? This is my 4th year in real estate. I decided to get into the profession as a career when I got married and had to move. With the help of the book, “What Color is Your Parachute?” by Richard Bolles (pictured), I reviewed what I liked and didn’t like about my job at the time and looked for professions that would fulfill what I liked. Real Estate was one of them. It was risky, but I dove in head first!
What is the best thing about your business/career? I believe the best thing about my career is helping people and making them happy. I enjoy putting a smile on people’s faces. When a buyer gets so excited that we finally found the home they love and they close on it, their smile makes me happy; And when a seller finally sells his/her home and gets to move on to their next phase in life, their smile and excitement is contagious!
What is it about the Caerusnet model that you like most? I like the Trust Builder Meetings and relationship aspect of Caerusnet the most. You really develop trust and can get to know people on a personal level. By doing so, you can really touch and change people’s lives for the better.
Share a success story about why giving referrals and bringing visitors to the meeting is beneficial to you. When my husband invited a new mortgage lender I had not yet met to the team meetings I was hesitant because I preferred and was working on getting a different mortgage lender. However, the invite and introduction was well worth it! The lender on our team and I have a great working relationship. He is always out and about promoting Caerusnet517 and inviting visitors! This is very beneficial to Eric (my husband) and I as we cannot be in as many places promoting Caerusnet517 as 3+ people can be. Strong ‘CORE’ Members are very important!
Any tips on learning how to find situations where you can create a referral or invite a visitor? Be out in the community! Go to an event and talk to people. Have the mindset of helping others versus just helping yourself. When you are out doing business and your clients mentions other needs they have, think “who do I know that can address this need?”
What is your strategy with your Member Minute and your Spotlight Presentation? My strategy with the Member Minute and spotlight presentation is to change it up once in a while. Yes, be consistent in a way that helps Members understand what you do and what your focus is; But if you have multiple target markets maybe switch between them at different meetings. I also like providing snippets of information that people don’t know in my Member Minutes and spotlight presentations as well.
Tips on how Members can be more successful in Caerusnet? Show up! Practice your Member Minute outside and inside the Caerusnet Meetings. Caerusnet is a safe place to network. We want you to practice with us! Some Members may not be really good at elevator pitches and showing confidence with public speaking, we as Facilitators (or other Members) can help. Pay attention and listen to your teammates. Don’t just play on your phone, check emails, and text messages. It’s only an hour! Basically it’s a sales appointment where you are making yourself available for referrals. A fantastic way to grow your business!
What is it about facilitating a referral team that you hope to accomplish, professionally? As a Facilitator I hope to add value to my Members businesses. Everyone wants referrals whether they know how to grow by referral or not. I hope to teach my Members at every meeting at least one thing they can take with them that will help their individual business grow, and the team as a whole. I want to give back and give each of my Members referrals, growing myself as a referral master as well! I try to take one thing from every meeting to help grow their businesses. We all have room to grow. If we’re not growing … we’re falling behind!